Fourteen best-practices that can be shared between new-fangled bloggers and old-fangled broadcasters. These are lessons that I've picked up over the years as I've moved back and forth between the worlds of online and offline news.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Christine Perkett on why PR experts are now influencers - and how to get there yourself. Embracing your role as a tastemaker. A presentation June 11, 2010 for T3PR by PRSA in NYC.
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
For years, I've been jumping back and forth between the worlds of new-fangled bloggers and old-fashioned reporters. Here are some of the things that I think both types of journalists have to learn from each other.
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
How to Reach the Newsroom with Social MediaIntegrate
Allie Herzog Danziger of Integrate Public Relations presented to CultureMap Connect about how to reach the newsroom via social media and tips for developing a newsworthy social media presence. Using real client examples, Allie showcases best practices for Public Relations in today's social media world.
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Christine Perkett on why PR experts are now influencers - and how to get there yourself. Embracing your role as a tastemaker. A presentation June 11, 2010 for T3PR by PRSA in NYC.
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
For years, I've been jumping back and forth between the worlds of new-fangled bloggers and old-fashioned reporters. Here are some of the things that I think both types of journalists have to learn from each other.
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
How to Reach the Newsroom with Social MediaIntegrate
Allie Herzog Danziger of Integrate Public Relations presented to CultureMap Connect about how to reach the newsroom via social media and tips for developing a newsworthy social media presence. Using real client examples, Allie showcases best practices for Public Relations in today's social media world.
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
The Power of Integrating Social and Traditional PRIntegrate
Integrate PR is an award-winning social media and public relations agency that stays true to traditional PR roots while embracing the limitless strategic possibilities available through direct communication with your target audiences via social media.
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
From research to posting to marketing, all of the steps that it takes to make a news-blog post successful. Also, crucially: how to tell which steps you can skip.
Here's how everyone wants you to vote in San Francisco's November 2009 election. Many endorsers have no opinion and don't want you to vote at all. In general, when they do have an opinion, they want you to vote yes -- but that doesn't mean that you should. We found that a recommendation to vote "yes" is correlated with being impartial; and that more exhaustive sources are less likely to recommend a "yes." So what should you do? Find a few organizations that you trust and follow their lead. Or don't vote at all.
In the leadup to an important election in Maine, it was determined that a bibliography of supporting documents would be helpful for the campaign and its supporters.
I worked in collaboration with the official campaign and several dozen independent bloggers to build TruthAbout1.org, where content-creators could post excerpts and links from relevant sources. The site makes it easy to find supporting references -- no more hunting and searching for data to back up a claim.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
What's a blogger? What a broadcaster? It depends who you ask. So let's define our terms.
For the purposes of this presentation, when I say "blogger," I'm talking about bloggers who "do news."
For example, I've done reporting at SFist, The SF Appeal, NBC Bay Area, Streetsblog, Curbed, and so on.
For the purposes of this presentation, when I say "blogger," I'm talking about bloggers who "do news."
For example, I've done reporting at SFist, The SF Appeal, NBC Bay Area, Streetsblog, Curbed, and so on.
For the purposes of this presentation, when I say "blogger," I'm talking about bloggers who "do news."
For example, I've done reporting at SFist, The SF Appeal, NBC Bay Area, Streetsblog, Curbed, and so on.
For the purposes of this presentation, when I say "blogger," I'm talking about bloggers who "do news."
For example, I've done reporting at SFist, The SF Appeal, NBC Bay Area, Streetsblog, Curbed, and so on.
For the purposes of this presentation, when I say "blogger," I'm talking about bloggers who "do news."
For example, I've done reporting at SFist, The SF Appeal, NBC Bay Area, Streetsblog, Curbed, and so on.
And instead of "old-fashioned journalist," I'm going to use the term "broadcaster." That is, someone who's really good at sending information out, but doesn’t engage in conversation with the audience. A broadcaster could be a TV reporter, a radio reporter, or a print reporter; you can think of them as representing traditional offline media. I call them "legacy journalists" when I'm feeling uncharitable, but I've done that type of work myself at places like the Bay Area Reporter.
So, blogger vs broadcaster. Which is better? I run a site called “Writers Getting Paid” where I interview writers -- online and offline -- about how they work, and I've seen advantages and disadvantages to both. And they both have a lot that they can learn from each other.
I'm going to run through a few of those lessons that I think they should be sharing.
First, what do broadcasters have to learn from bloggers?
Lesson one is the scariest: use the pronoun "I." Be personal. Be subjective. Be human. Having an opinion earns the trust of the audience -- but only if your opinion is smart. Knee-jerk opinions will get you torn apart -- if you take a position, you must be ready to defend yourself from attack, because you will be attacked. A lot.
But that's a good thing! Winning a fight proves that you're trustworthy. You don't have to win in everyone's eyes -- just in the eyes of your audience. Go for what your audience would consider a win.
Case in point: SF Weekly and Broke-Ass Stuart had a blog spat last year over whether Stuart owns the term “broke ass.” When the dust settled, nothing was really resolved, but Stuart’s supporters considered him the winner, and the Weekly’s supporters considered them the winner.
But that's a good thing! Winning a fight proves that you're trustworthy. You don't have to win in everyone's eyes -- just in the eyes of your audience. Go for what your audience would consider a win.
Case in point: SF Weekly and Broke-Ass Stuart had a blog spat last year over whether Stuart owns the term “broke ass.” When the dust settled, nothing was really resolved, but Stuart’s supporters considered him the winner, and the Weekly’s supporters considered them the winner.
Grow your audience by marketing each story you write. You'll die without pageviews. Look at related sites with big traffic and ask them to link to your story. *
They'll be more likely to do so if you've fostered a relationship with them, and even more so if you mention them in your article.
Grow your audience by marketing each story you write. You'll die without pageviews. Look at related sites with big traffic and ask them to link to your story. *
They'll be more likely to do so if you've fostered a relationship with them, and even more so if you mention them in your article.
Grow your audience by marketing each story you write. You'll die without pageviews. Look at related sites with big traffic and ask them to link to your story. *
They'll be more likely to do so if you've fostered a relationship with them, and even more so if you mention them in your article.
Spend as much time marketing as you spend writing.
Correct immediately and transparently. *
Don't make mistakes disappear -- it undermines your credibility. Explain what went wrong and show that you fixed it.
Correct immediately and transparently. *
Don't make mistakes disappear -- it undermines your credibility. Explain what went wrong and show that you fixed it.
Participating in the comments is mandatory. Commenters can become sources. Pay attention to the good ones, write to them privately, and interview them for your stories whenever you can. If they're interested enough to comment, they may have information you can use.
Anonymous comments do nothing for you. Get rid of them. Get rid of low-value commenters, too: people who want to dominate every conversation. Send them a warning privately, and if they don't back off, ban them.
Citing your sources is mandatory online. Link to other sites as much as you can. Your readers will love you for it; and more importantly, other sites will love you for it and will link back.
Don't stop sharing there. Make your media embeddable. Creative-commons it so people can remix it and attribute it to you. You can have your walled garden, just make sure it has lots of doors.
That brings me to part two: what bloggers can learn from broadcasters.
A walled garden can be good if you have a story that’s so exclusive and interesting that you can own it. Become known for the quality of your work.
Exclusives are great. You can get them by using this thing called the telephone: call sources, ask questions, get a quote. Verify what they're telling you.
Always call at least one source. They might have an even better story for you to write. Go for the big gets -- the recognizable names. Your readers will be more interested if they know who your source is.
Document everything, and keep your documentation. When Mike Huckabee was quoted as comparing the children of gay parents to puppies, he tried to claim that the reporter “grossly distorted” his statement ... but a tape recorder was on the table in front of him, and the reporter was quickly able to post a recording online proving otherwise.
Go to the library. In particular, go to the history center -- it's on the 6th floor of the SFPL -- they've done half your research for you already. Just tell them what you're writing about and they'll pull out folders full of past articles on that topic. Bring a laptop and a scanner because they charge you for using their copier.
Be attractive. Your audience will appreciate following someone they they want to sleep with. Get a sexy headshot, then photoshop it to look even sexier. Because we live in a shallow, sexist society, this holds particularly true for women and gays. I wish none of this was the case, but it is.
Be attractive. Your audience will appreciate following someone they they want to sleep with. Get a sexy headshot, then photoshop it to look even sexier. Because we live in a shallow, sexist society, this holds particularly true for women and gays. I wish none of this was the case, but it is.
Now that I've covered the differences between bloggers and broadcasters, I want to touch on the areas where they overlap -- often without realizing it.
Always be first with the story. Be the source so everyone links to you.
If you weren't first with the story, just steal it and stick something extra on the end. Now it's yours.
When I was researching an article on water, I discovered that Examiner writer Lisa Krieger had lifted large chunks from a Chronicle piece ten years earlier. Journalists copy, and always have.
If you weren't first with the story, just steal it and stick something extra on the end. Now it's yours.
When I was researching an article on water, I discovered that Examiner writer Lisa Krieger had lifted large chunks from a Chronicle piece ten years earlier. Journalists copy, and always have.
Always be sifting through news sources. Newspapers, twitter, police scanners, forums, newsletters -- sift wide, sift fast, ignore the noise, and focus on the potential stories.
When I write for NBC, I sift about 1,500 items every day. Of those, I’ll turn four into articles.
You are writing a book. Each article that you write is like a little grant, a fragment of research for some bigger project. You cannot afford to be writing fishwrap.
I was recently asked to write for a blog that pays $10 an article. That’s not an unheard of rate. But think about all the work that goes into an original piece: research, interviews, writing, gathering images, marketing once it’s posted. For $10, you simply can’t generate original news. If you’re going to write posts for $10 or less, and lots of online journalists do, they need to be investments in something that can make you more money down the line. If you write them once and they disappear into the cyber-ether, then you’ve just wasted your time for peanuts.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
The way we consume news is changing, but the reason we consume news it is not. News is interesting. People love amazing true stories, and there are a billion amazing true stories to be told. And we can now tell more of those stories than ever before, which means journalistic scarcity is over. But it doesn't mean that value is over, just that it's changed.
And that new value comes from journalists -- bloggers and broadcasters -- who can play the old games on the new platforms.
Thank you very much. This presentation will be available on my site, mattbaume.com, where you can also get in touch with me.